About
Why I care more about your website than you do and why that’s a good thing for both of us.
A few years ago I spent several weeks trying to answer one question: what do I actually do for my clients that nobody else does?
Not the technical skills. Not the years of experience. The real thing — the thing that makes a client stay with you for ten years and send you an unsolicited note that says “you’ve always been fair and straight with us.”
The answer I landed on was simple and a little embarrassing in its honesty: I care more about your website than you do.
I say this with complete respect. You have a business to run. Your website is one of twenty things competing for your attention, and it’s rarely the most urgent one. That’s exactly as it should be.
But somebody has to give a damn about it. Somebody has to notice when it slows down, when a plugin breaks something quietly, when your Google Business Profile has the wrong hours, when the site your nephew built in 2019 is now actively costing you customers.
That somebody is me. That’s what I’ve been doing for 25 years — and it turns out it changed everything about how I build sites and how I work with clients.
What I Do
I build and maintain WordPress websites for small businesses, independent professionals, and creatives. I do the work myself — no outsourcing, no account managers, no handoffs. When you call, you reach the person who actually knows your site.
Most of my clients have had the same arrangement for years. A site that works, a care plan, an occasional call when something needs attention. I also help local businesses show up on Google when people nearby search for what they do — setting up and optimizing Google Business Profiles, building local citations, and making sure the right people find you at the right moment.
These days I’m also writing seriously about AI tools and solopreneur technology — specifically for small business owners and independent professionals who keep seeing the same offers in their Facebook feed and want a straight answer about what’s actually useful. I buy the tools, test them, and write what I actually think. No hype, no hustle culture.
My Background
Before the websites, I spent 25 years in corporate computing — mainframe programming at Chevrolet in the 1970s, independent COBOL consulting, technical training for IBM and Verizon. I’ve watched the entire arc of business computing from punch cards to AI assistants.
I’ve been based in Shelton, Connecticut for 26 years. konakiko.com has been live since 1997 — named after Kona and Kiko, a black cat and a black dog who adopted us rather than the other way around. Both are gone now. The domain remains.
I still have my Florida phone number after 30 years because 813-431-1100 is too good to give up, and it keeps me warm in the winter.
The clients who have worked with me longest said it better than I will:
“You’ve always been fair and straight with us.” — Rob Sloan, CE Rentals
“We appreciate all that you do for us.” — Brian Walter, WBC Rental
Next Steps
If your site has been quietly embarrassing you — or if you just want someone keeping an eye on things — call me or send a message. I’ll tell you what I actually think.